PR success relies on steady, thoughtful follow up. This post explains why persistence matters, how to bring new angles to every outreach, and how tools like open rates and media platforms help you refine your approach and earn long-term wins.

PR ROI can feel hard to pin down. This post breaks down the differences between in-house hires, freelancers, and agencies, and explains why flexible outside support can offer the most value when news cycles shift quickly and opportunities appear without warning.

Media visibility today requires timing, relevancy, and a strong connection to where journalists already search for experts and products. This post breaks down how timely hooks, social media signals, and podcasts can help your brand stand out in a fast-moving news cycle.

Getting featured in the media starts with knowing where your story belongs. This post covers how to pitch trade publications, navigate contributed content, reach B2C editors, and make smarter media investments so your message gets in front of the audiences that matter most.