Why Podcasts Should Be Part of Your PR Strategy
Recently, I had the opportunity to sit down with Lyndsay Phillips, CEO of Smooth Sailing Business Growth and host of Smooth Business Podcasting, to talk about the power of podcasting in today’s PR landscape.
The global number of podcast listeners rose to 584.1 million in 2025, marking a 6.83% increase from the previous year. Podcasts offer a great opportunity for founders to connect in a meaningful way with their audience.
Why Podcasts are a Powerful PR Tool
Podcasts go far beyond a quick soundbite or headline. They create space for meaningful, intimate conversations, allowing founders to connect with their audience on a personal level.
For example, startup founders can share their founder story, the inspiration behind their mission, and how they uncovered a solution to their customers’ most pressing needs. This kind of storytelling humanizes their brands and invites listeners to be part of their journey.
Another benefit of being a guest on a podcast is the ability to reach your target audience in an intentional way. Many podcasters cater to niche communities, giving you access to engaged listeners who are interested in your industry topic.
How We Help Clients Land Podcast Features
There’s been significant innovation in the world of PR, making it more accessible and efficient than ever before.
At TaleSplash, we’ve built a robust tech stack that enables our team to monitor real-time requests from journalists and podcast producers seeking the kind of insights and expertise our clients provide. We use this software to track opportunities across a range of platforms—including social media, Substack, industry newsletters, and more.
We Plan. We Pitch. We Persist.
Journalists and podcasts hosts rarely respond to the first pitch. They often need to hear from you more than once before engaging, and when they do respond, it’s usually because your story is timely and relevant to what’s happening in the news cycle.
Some podcast hosts have guest queues that stretch over a year, which is why we take a proactive, consistent approach to outreach on behalf of our clients. Regular communication builds familiarity and trust. The more producers hear from our PR team, the more likely they are to recognize our clients as valuable guests when the right opportunity arises.
How to Position Yourself as a Valuable Podcast Guest
If you're an expert on a particular topic, focus on connecting with podcast hosts who cover that industry and offer valuable insights, tips, or perspectives their audience will appreciate.
The coverage you receive won’t always focus on your product—it’s often about the expert behind it. Podcast hosts are looking for guests who can share valuable knowledge, insights, and experiences. It’s less about promoting what you sell and more about showcasing what you know and how you can be of service to their audience.
When we design our podcast PR strategies, we ask ourselves:
What are the topics our clients can speak to?
Which podcast hosts align with their voice, values, and expertise?
What unique perspective or value can they bring to the conversation?
How can we position them as a helpful, go-to expert rather than just another guest?
So You’ve Landed Your Podcast Segment—Here’s What to Do Next
We love turning a single piece of coverage into a suite of multimedia content—and we encourage our clients to think that way too. While landing a podcast interview in a respected industry is a big win, it’s important to recognize that your own network may not see it.
That’s why you shouldn’t rely solely on the podcast’s audience. Your broader network—across email, social media, and your website—should also be aware of the win. Sharing the episode widely increases its reach and builds credibility within your community.
It’s not just about where the podcast lives. It’s about making sure the people who are rooting for you, learning about you, and considering working with you actually see it.
The following are some ways you can showcase your podcast interview:
Create an “As Seen In” section on your website, featuring media logos from outlets where you’ve been featured. This can go on your homepage, press page, or even your About section.
Add media mentions to your social media profiles—whether it’s in your bio, pinned posts, or as part of a media highlights reel.
Keep a running list of coverage in your blog or news section to build a consistent track record of visibility and thought leadership.
Repurpose your media features into bite-sized content for Instagram, LinkedIn, or email newsletters—pull quotes, key takeaways, or short clips if it’s audio or video.
Remember—journalists and podcast producers are vetting you just like an investor or potential customer would. They’re looking for third-party validation, signs of credibility, and a clear sign of your expertise. Your bio, background, and previous media mentions all help build trust and show that you're a reliable source worth featuring.
