4 Common Questions We Get Asked About Podcasts
Question: What’s the difference between you posting a video of yourself on YouTube versus someone else interviewing you on a podcast?
My Take: Posting a video of yourself right now is a good thing to do because algorithms are really favoring portrait videos in feeds.
If you are interviewed by somebody else, there’s a difference in the interaction and the experience of the viewer. Having that other person interview you is an implied endorsement.
Something that I hear a lot is that people are intimidated by video. Sometimes it feels a little cringey to put yourself on camera. The reality is the younger generations prefer less polished video.
Those of us that grew up in corporate have to get over the ‘oh, I feel like this isn't as nice or well lit as it could be’. It's actually more popular in places like TikTok.
With podcasts, you have the opportunity to share your story. You get more length of time to share your story as these conversations are anywhere from thirty minutes to an hour. People really get a chance to know you and your business.
And it's often more about you than your business with podcasts, which is another difference.
When we are pitching podcasts, both for TaleSplash and for our clients, we really lead with who the guest is that we’re pitching, the experience that they can speak to, and the kinds of topics they can discuss.
Plus, podcasts give you up to an hour's worth of content to break up into other types of content using AI. You can also repurpose podcast content by taking the transcript and turning it into a blog post, a newsletter, or social media content.
📱🎙️ Key Takeaways: Video & Podcast Strategy in the Modern Media Landscape
📸 Portrait videos are trending. Algorithms favor vertical, selfie-style videos in social feeds.
🎥 Video doesn’t need to be polished. Younger audiences prefer authentic, less refined content (especially on TikTok); corporate-trained professionals may need to unlearn the “polished-only” mindset.
🤝 Being interviewed adds credibility. A second voice offers an endorsement effect that builds trust with viewers.
🎙️ Podcasts offer storytelling depth. With 30–60 minutes of airtime, podcast interviews focus more on the person than the brand, helping audiences deeply connect with founders.
📬 Pitch podcasts with personal experience. Lead with your unique story and insights, not just the company or product.
🤖 Use AI to repurpose podcast content. AI is ideal for turning transcripts into blog posts, newsletters, and social media content.
💡 Don’t get overwhelmed. Multiformat content creation can feel heavy, but expert help is available to streamline the process.
Question: What tools or platforms do you recommend for pitching yourself as a podcast guest?
My Take: What we tend to focus on for our clients are platforms where you can pitch yourself as a podcast guest and help you format your pitch to be more concise and focused, highlighting three key topics you can speak on.
If you're looking for a platform to help you fine-tune the pitch, I love PodPitch. It’s great for reaching a large number of podcasts and increasing your odds of getting accepted. It does a really great job of suggesting what your pitch should look like and tweaking it for both the initial outreach to the podcast host plus two rounds of follow-up, which is often what it takes.
It uses AI to tailor the podcast landscape for you based on the copy you’ve uploaded, or a transcript of something where you’ve spoken about your experience. It'll take that input and recommend podcasts for you to pitch.
There's a more cost-conscious option, which is Rephonic, that you can search through and look at metrics. But for an AI-powered option, we're big fans of PodPitch.
🎧📣 Key Takeaways for Podcast Guest Outreach
💡 Streamline your outreach with AI. Tools like PodPitch format concise pitches, suggest talking points, and automate follow-ups—making podcast pitching easier and more efficient.
💡 Try a data-driven tool to find podcasts. Rephonic offers a searchable database and audience metrics to help target the right podcasts.
Question: If I got invited to a podcast, what would be the most important thing to mention during my segment?
My Take: It boils down to what makes you unique and different. Whatever your brand differentiator is, that's what you really want to emphasize throughout the course of your interview. For example, if you specialize in working with veterans and nobody else in your industry is really prioritizing veterans, you want to make sure you emphasize that throughout the course of your conversation.
I like to think about things in threes. Whether you're speaking, doing podcast interviews, or talking to a journalist, you want to remember to go through those three key messages upfront and then also repeat them again because not everybody catches it the first time.
Whatever three key messages you want to get across about your brand that make you unique and special—and that are actionable for the people who are listening—write them down and have them in your head so you can repeat those three things throughout the conversation.
🗝️ Key Takeaways for Messaging in Media Interviews
🎯 Lead with what makes you different. Identify your brand’s unique differentiator and emphasize it throughout your interview.
👥 Tailor your message to your audience. For example, if you serve a specific group, highlight that clearly and consistently.
🧠 Stick to three key messages. Whether you’re in a podcast, media interview, or panel, know your top three points and repeat them to drive them home.
✍️ Write your messages down. Keep them top of mind so you can reinforce them naturally throughout the conversation.
Question: How can I increase my chances of being selected for a podcast?
My Take: One thing to consider—and something we get asked about—is your total social reach across platforms. That’s often a key factor and something you should highlight in your pitch.
The other thing is whether the pitch feels buttoned up. I’ve heard this from both journalists and podcast producers: if someone takes the time to include everything upfront—like a headshot, bio, website, social handles—it makes a big difference. It gives the producer or journalist everything they need to create the story, which saves time for everyone.
Having all of that prepped in advance really helps streamline the process.
📬 Key Takeaways for Pitching Media & Podcasts
📎 If you’re a pitching a podcast, make your pitch “press ready.” Include a headshot, bio, website, social handles and total reach of your social channels to save time and increase your chances of being selected.
