Putting our words into practice

If you want to start landing podcast interviews, begin by understanding what you are known for and who you want to reach. Amy explains how to match your expertise with the right shows, research the format, and find podcasts your audience already trusts.

Learn how to craft podcast pitches that stand out. Amy shares how to write a subject line that gets noticed, focus on what listeners will gain, and highlight a clear hook that helps hosts say yes.

PR success relies on steady, thoughtful follow up. This post explains why persistence matters, how to bring new angles to every outreach, and how tools like open rates and media platforms help you refine your approach and earn long-term wins.

PR ROI can feel hard to pin down. This post breaks down the differences between in-house hires, freelancers, and agencies, and explains why flexible outside support can offer the most value when news cycles shift quickly and opportunities appear without warning.

Media visibility today requires timing, relevancy, and a strong connection to where journalists already search for experts and products. This post breaks down how timely hooks, social media signals, and podcasts can help your brand stand out in a fast-moving news cycle.