If you’re hiring a PR agency, think of it less like outsourcing and more like finding the right partner. Ask smart questions about strategy, measurement, and how the team works, and look for a partner that feels like a seamless extension of your team. From there, align your budget with the right level of support and make sure you’re ready to keep up on your end, with the inventory, responsiveness, and availability needed to keep things moving.

The TaleSplash x JADEVA speaker series launched during SXSW with a gathering of women leaders in Austin who are building brands at the intersection of motherhood, women’s health, and modern leadership. The event highlighted how personal experiences—especially motherhood—are driving empathetic, purpose-led businesses that align with both family life and professional ambition.

On a recent Business Spotlight Podcast episode with Kay Cote, Amy shares lessons from building a boutique PR agency grounded in authentic storytelling and strategic partnerships. Sustainable visibility takes time—focus on collaborative PR, financial sustainability, and defining who your brand is the right fit for.

Learn how Amy Jackson built a family-first, women-led PR agency that blends human storytelling with AI efficiency. Read her journey on how she explored authenticity, flexibility, and the evolving future of PR.

In this blog post, Amy shares what to expect after you’ve been featured on a podcast. Learn how to maximize every episode by turning your podcast appearances into lasting evergreen content.

Booked on a podcast, now what? Here’s what to do next. From acing your screening call to perfecting your setup and story, learn how to prepare, impress the host, and stand out as a confident, polished podcast guest.