IN OUR WORDS

Tips and tricks to make the most of your PR journey

Amy Jackson Amy Jackson

Why PR is a Game of Persistence

PR success relies on steady, thoughtful follow up. This post explains why persistence matters, how to bring new angles to every outreach, and how tools like open rates and media platforms help you refine your approach and earn long-term wins.

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Amy Jackson Amy Jackson

Common Questions We Get Asked About the ROI of PR

PR ROI can feel hard to pin down. This post breaks down the differences between in-house hires, freelancers, and agencies, and explains why flexible outside support can offer the most value when news cycles shift quickly and opportunities appear without warning.

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Amy Jackson Amy Jackson

A PR Pro’s 5 Keys to Media Visibility

Media visibility today requires timing, relevancy, and a strong connection to where journalists already search for experts and products. This post breaks down how timely hooks, social media signals, and podcasts can help your brand stand out in a fast-moving news cycle.

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