Tips and tricks to make the most of your PR journey
Three Lessons I’ve Learned From Building a Business From the Ground Up
On a recent Business Spotlight Podcast episode with Kay Cote, Amy shares lessons from building a boutique PR agency grounded in authentic storytelling and strategic partnerships. Sustainable visibility takes time—focus on collaborative PR, financial sustainability, and defining who your brand is the right fit for.
Building a Family-First PR Agency in the Age of AI
Learn how Amy Jackson built a family-first, women-led PR agency that blends human storytelling with AI efficiency. Read her journey on how she explored authenticity, flexibility, and the evolving future of PR.
What to Expect After You’ve Been Featured on a Podcast
In this blog post, Amy shares what to expect after you’ve been featured on a podcast. Learn how to maximize every episode by turning your podcast appearances into lasting evergreen content.
So You’ve Been Booked On a Podcast, Now What?
Booked on a podcast, now what? Here’s what to do next. From acing your screening call to perfecting your setup and story, learn how to prepare, impress the host, and stand out as a confident, polished podcast guest.
How to Find Podcasts Based on Your Expertise and Target Client
If you want to start landing podcast interviews, begin by understanding what you are known for and who you want to reach. Amy explains how to match your expertise with the right shows, research the format, and find podcasts your audience already trusts.
Strategies to Craft Compelling Pitches That Get Hosts to Say Yes
Learn how to craft podcast pitches that stand out. Amy shares how to write a subject line that gets noticed, focus on what listeners will gain, and highlight a clear hook that helps hosts say yes.