What to Expect After You’ve Been Featured on a Podcast

In our previous blog posts, we covered how to craft a strong podcast pitch, how to find the right podcasts based on your expertise and clients, and what happens after you’re booked—including all the prep that goes into the interview.

In this blog post, we’ll touch on what to expect after you’ve been featured on a podcast segment. 

It can take months for a podcast episode to go live due to backlogs, editing, and scheduling, and while some teams may share a preview, many don’t. More often, hosts will notify you when the episode is live—or about to be—and provide promotional assets like video clips or graphics, a major benefit that’s uncommon in traditional media.

Once an episode goes live and starts circulating, it shapes how audiences perceive your credibility. 

Here’s how.

The Value of Third-Party Validation

There’s something really interesting that happens—and I’ve experienced this firsthand and seen it with our clients—when people see a video of you on LinkedIn, Instagram, or another platform being interviewed by a host. It creates an instant shift in perception that clicks for them: This person is an expert. Someone is asking them thoughtful questions about what they do, which signals authority and makes others more likely to pay attention and listen.

That’s what’s really compelling about podcasts and what sets them apart from simply recording yourself on video. When someone else invites you on their show, they’re signaling trust in your perspective and sharing your expertise with their audience. That external validation has a powerful effect. When people see you being interviewed by someone else, it elevates how they perceive you.

I’ve seen this firsthand: podcast appearances turn into new customers and genuinely move the needle for people who want to speak on stages or pursue other media opportunities. It shows what you can speak about, how you communicate, and how you show up on camera. That makes podcast appearances a strong proof point for future opportunities and often a driver of new business as well.

The numbers don’t matter as much as the value—you’re gaining a high-quality piece of content that positions you as an expert.

And you’re getting that third-party validation from someone else. That’s why we’ve become such strong advocates for podcasts across so many different industries for our clients at TaleSplash.

The Power of Shared Promotion

You’ll often receive a graphic or video you can share on your own social channels, and in most cases, the podcast will do the same as they work to grow their audience. That means you benefit from promotion across both your channels and the podcast’s social platforms. 

I’ve even seen cases where a podcast promotes an episode multiple times in a single week. Usually, they move on once the next episode is published, but sometimes they’ll reshare older episodes as well. 

Be sure to engage with their posts, as they’ll often engage with yours as well. Always tag the podcast when you’re posting about the episode so you both benefit from the amplification.

If you’re ready to start landing podcast interviews but don’t have the time to manage the research and outreach, our team can help. Book some time with us, and let us help you make a Splash!