Measuring the value of your PR efforts allows you to identify what’s working, what’s not, and enables you to take actionable steps to improve any loopholes in your PR strategy. 

Don’t bury the lede! Read these 5 ways to break through the noise and capture journalists’ attention with a compelling pitch.

With consumer spending on the rise as we head into the holiday season, having a solid PR plan in place will ensure that your business ends the year on a high note and will help you maintain a competitive advantage.